Trends emerge as U.S. Open prepares to start on August 30

The U.S. Open starts with first-round matches on August 30 at the USTA Billie Jean King National Tennis Center. Various fashion trends linked to tennis will be visible, including 'tenniscore,' casual luxury styles, and athleisure, reflecting the sport's renewed cultural significance. Prominent influencers, such as Jessica Pegula and Morgan Riddle, have discussed the evolution of tennis fashion, symbolizing a merging of sport and style. The showcasing of these trends indicates the growing importance of fashion at major tennis events.

• 5:58 PMYahoo Sports — The Trends Shaping 2026 U.S. Open Style: Tenniscore, Athleisure and More