Troy Dannen outlines Nebraska's NIL spending goals for Big Ten competitiveness

Nebraska athletics director Troy Dannen discussed strategies for improving the school’s NIL spending during an interview on Sports Nightly. He acknowledged Nebraska's current disadvantage compared to other Big Ten schools but noted recent progress in funding across various sports. Dannen set a target for Nebraska to rank in the top third of the conference in roster budgets, emphasizing the correlation between spending and competitive success. He plans to align the budget with the needs of coaches and the university’s athletic ambitions going forward.

• 2:18 AMYahoo Sports — Troy Dannen: Nebraska is ‘behind’ in NIL spending, sets ‘top third’ of Big Ten as goal