UCLA athletics director Tim Harris encourages fan attendance for home opener
New York Post • 1 min read • Latest: Sep 7, 2026, 10:09 PM
Last updated Sep 7, 2026
UCLA athletics director Tim Harris is working to increase crowd presence at the upcoming football team home opener at the Rose Bowl. Harris, who previously served as a longtime executive for the Lakers, assumed his current role at the university recently. He is focused on driving fan turnout as the team prepares to open its season. The efforts align with his transition from professional basketball management to the collegiate athletic department leadership. Specifics of the initiatives to encourage attendance remain linked to his broader strategy for the Bruins program.
- •Tim Harris currently serves as the UCLA athletics director.
- •Harris previously held a longtime executive position with the Lakers.
- •The initiative targets increased fan attendance for the football home opener at the Rose Bowl.
- •The effort marks an early focus for Harris in his new collegiate leadership role.
- 10:09 PMNew York Post — UCLA AD Tim Harris makes generous gesture to get fans to Rose Bowl - New York Post
"UCLA’s new athletics director doesn’t just want fans to show up for the football team’s home opener —he’s making it happen. Tim Harris, the former longtime Lakers executive who took over as the Bru…
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