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UCLA football struggles with attendance despite unbeaten record

Yahoo Sports • 1 min read • Latest: Nov 7, 2026, 11:03 AM

Last updated Nov 7, 2026

UCLA football struggles with attendance despite unbeaten record

Summary

UCLA's attendance at the Rose Bowl continues to decline, with just 24,611 fans attending their game against Nevada on October 31. This marks the lowest turnout of the season for the undefeated No. 5 Bruins. Attendance for NCAA Division I FBS games dropped 8.8% on average during that week, highlighting a broader trend in college football attendance issues, especially for the LA schools. UCLA’s new ticket scanning method contributes to the reported decrease, with the Bruins now counting only scanned tickets rather than distributed ones. Despite the team's performance, factors like local entertainment competition and changing rivalries impact fan turnout.

Source Links

Yahoo Sports

By the Numbers

•UCLA's home attendance is down 11% compared to last season.
•Only 24,611 fans attended UCLA's game against Nevada in October.
•NCAA FBS home crowds saw an 8.8% average drop during Halloween week.
•UCLA's attendance reporting changed to only include scanned tickets in 2026.
•Both UCLA and USC have faced decade-long trends of declining attendance.

Latest Updates

11:03 AMYahoo Sports — UCLA is unbeaten. So why is the Rose Bowl full of empty seats?

What they're saying

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UCLA and USC are both nationally ranked, but football crowds are down about 10%. How scheduling and UCLA's switch to ticket scans shape the numbers.
— Yahoo Sports

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NCAAF College Sports