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UCLA gives away free tuition to boost attendance at Rose Bowl

Yahoo Sports • 1 min read • Latest: Nov 7, 2026, 1:00 AM

Last updated Nov 7, 2026

UCLA gives away free tuition to boost attendance at Rose Bowl

Summary

UCLA Athletics will award two students one-quarter of in-state tuition by attending the home game against Illinois on Friday, November 13. To qualify, students must enter the Rose Bowl before kickoff, check in via the ‘BruWin Rewards’ in the UCLA app, and remain until the fourth quarter. This initiative aims to address low attendance figures, with the Bruins' current average of 31,461 fans being one of the lowest in the Big Ten. Head coach Bob Chesney has emphasized the need for greater student involvement to create a more energetic home environment. UCLA previously announced free admission for students to all regular-season football and basketball games this season.

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By the Numbers

•UCLA will host Illinois on November 13 at 6:00 p.m.
•Two students can win about $5,500 in tuition fees.
•Students must stay until the end of the game to qualify.
•UCLA's average attendance ranks near the bottom in the Big Ten.
•The athletics department promotes student engagement in various ways.

Latest Updates

1:00 AMYahoo Sports — UCLA Athletics Giving Away Free Tuition To Help Fill Rose Bowl

What they're saying

"
Friday the 13th is typically considered an “unlucky” day. But two UCLA students will find themselves especially lucky. UCLA Athletics announced two Bruins will receive one quarter of in-state tuition fees by attending its home game next week against Illinois. How UCLA students are eligible for the in-state tuition giveaway View this post on Instagram […] The post UCLA Athletics Giving Away Free Tuition To Help Fill Rose Bowl appeared first on LA Sports Report.
— Yahoo Sports

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External links

Yahoo SportsNov 7, 2026, 1:00 AM
UCLA Athletics Giving Away Free Tuition To Help Fill Rose Bowl
Friday the 13th is typically considered an “unlucky” day. But two UCLA students will find themselves especially lucky. UCLA Athletics announced two Bruins will receive one quarter of in-state tuition fees by attending its home game next week against Illinois. How UCLA students are eligible for the in-state tuition giveaway View this post on Instagram […] The post UCLA Athletics Giving Away Free Tuition To Help Fill Rose Bowl appeared first on LA Sports Report.

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