UEFA criticizes FIFA's plan to sell World Cup stake amid concerns
Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 4:03 AM
Last updated Aug 3, 2026

UEFA has expressed strong opposition to FIFA's reported intention to sell a minority stake in a new entity managing the World Cup and Club World Cup. FIFA president Gianni Infantino may receive a significant pay increase if the deal goes through. The new entity, known as FIFA Forward Enterprise (FFE), would centralize broadcast rights, sponsorship, and ticketing. UEFA emphasized the need for transparency among stakeholders, stating that the governance of football should not be treated as an asset to sell. A formal consultation process has reportedly started, and non-binding agreements with potential investors have been signed.
- •UEFA opposes FIFA's sale of a 20-30% stake in FFE.
- •FIFA aims to raise $4.2 billion through this transaction.
- •Infantino could earn up to ten times his current salary as FFE's commissioner.
- •Key investors include Joshua Kushner's Thrive Capital.
- •FIFA has initiated a formal consultation process regarding the deal.
- 4:03 AMYahoo Sports — UEFA Blasts FIFA's Plans to Sell World Cup Stake: 'This Crosses a Line'
"If the deal goes through, it's being reported that FIFA president Gianni Infantino could land a big pay day, earning up to ten times his current salary.
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