Uefa reacts strongly to Fifa's potential sale of World Cup stakes
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 3:26 PM
Last updated Jul 28, 2026
Uefa has issued a strong statement in response to reports suggesting that Fifa is planning to sell stakes in the men's World Cup. According to reports, Fifa, under president Gianni Infantino, aims to sell up to 20 percent of the World Cup to external investors while retaining majority control. Uefa condemned this plan, stating that the governance of football should not be treated as a tradeable asset. Infantino has defended Fifa's decisions, highlighting the organization’s impact and addressing recent criticisms of its administration during the tournament. Amid ongoing discussions, Fifa has not yet commented on Uefa's statements.
- •Fifa plans to sell a 20 percent stake in the World Cup.
- •Joshua Kushner's Thrive Eternal may lead the investment effort.
- •Uefa describes the potential sale as crossing a critical line in football governance.
- •Infantino has previously defended Fifa’s management during the World Cup.
- •Fifa has remained silent on Uefa's criticism regarding the reported sale.
- 3:26 PMYahoo Sports — Uefa issues furious statement after reports Fifa plans to sell stakes in World Cup
"Fifa is working with bankers at JPMorgan to raise billions of dollars by bringing in external investors to take as much as a 20 per cent stake in the entity
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