UFC loses $30 million on Freedom 250 event at White House

The UFC's Freedom 250 event, held at the White House on June 14, 2026, attracted a record-breaking 34 million viewers globally but resulted in a significant financial loss of $30 million. Despite the event’s entertainment success, with all seven fights ending in TKOs and Justin Gaethje claiming the lightweight championship, the costs associated with hosting at such a high-profile venue outweighed revenue. The UFC aimed for a historic spectacle, which was priced at an estimated loss that was initially as high as $60 million. UFC President Dana White’s longstanding friendship with President Donald Trump facilitated the unprecedented event.

• 10:52 PMYahoo Sports — UFC White House event lost staggering amount of money