UFC reports $30 million loss amid growing revenues from recent events

UFC and TKO Group Holdings reported financial gains for the second quarter despite a $30 million loss from the UFC Freedom 250 event in June. The event, held on the White House South Lawn, attracted nearly 200,000 attendees, leading to a significant doubling of merchandise sales. Despite this, UFC President Dana White stated there would be no repeat of the event due to logistical issues. Overall, TKO's revenue rose to $1.547 billion, surpassing expectations, and the company increased its revenue guidance for the year.

• 10:04 PMYahoo Sports — UFC’s White House Event Lost $30M, but Business Kept Growing