UFC reports $30 million loss amid growing revenues from recent events
Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 10:04 PM
Last updated Aug 3, 2026
UFC and TKO Group Holdings reported financial gains for the second quarter despite a $30 million loss from the UFC Freedom 250 event in June. The event, held on the White House South Lawn, attracted nearly 200,000 attendees, leading to a significant doubling of merchandise sales. Despite this, UFC President Dana White stated there would be no repeat of the event due to logistical issues. Overall, TKO's revenue rose to $1.547 billion, surpassing expectations, and the company increased its revenue guidance for the year.
- •UFC Freedom 250 lost $30 million, but overall revenue increased by 29%.
- •Event attracted 200,000 fans and saw record merchandise sales.
- •Total revenue for TKO reached $1.547 billion, exceeding expectations.
- •Dana White ruled out hosting a similar event in the future.
- •TKO raised its revenue guidance by $100 million for 2026.
- 10:04 PMYahoo Sports — UFC’s White House Event Lost $30M, but Business Kept Growing
"The business grew despite red ink from the June showcase.
Sources
External linksOriginal reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days- NFL•Aug 3, 2026, 10:57 PMHighlights and notes from Day 8 of Rams training camp
- NFL•Aug 3, 2026, 10:55 PMVikings draft pick compares getting ready for camp like 'Super Bowl'
- NFL•Aug 3, 2026, 10:55 PMAnalyst questions Bucs approach to extending Baker Mayfield
- NFL•Aug 3, 2026, 10:50 PMJaguars Reacts Survey: How many takeaways will the defense have in 2026?
- NFL•Aug 3, 2026, 10:47 PMTST Images: Day 5 of Rams Training Camp in Los Angeles
- NFL•Aug 3, 2026, 10:45 PMFalcons hire Matt Ryan's former teammate for front office role
