UFC White House event attracts 34 million global viewers

Paramount announced that the UFC White House event, held on June 14, reached a global audience of 34 million viewers. This includes 17 million from the U.S. and Latin America, along with audiences from Australia, China, India, South Korea, New Zealand, and the United Kingdom. Despite Dana White's expectations of Super Bowl-level viewership, the event's numbers fell short, placing it as the second most-watched MMA event in the U.S. behind a recent Ronda Rousey fight. The event also achieved record social media engagement, with over 126 billion total views during fight week and significant follower increases for several fighters. Global viewership figures from additional countries are expected to be released later this summer.

• 2:30 PMYahoo Sports — Paramount announces 34M UFC White House global viewers