UNC football ranks low in roster spending for 2026 season
Yahoo Sports • 1 min read • Latest: Sep 18, 2026, 7:00 PM
Last updated Sep 18, 2026

The University of North Carolina's football team has been identified as spending between $20-25 million on its roster for the 2026 season, placing them in the bottom 40% of Power 4 schools. This figure is average within the ACC but below the overall average for the 68 Power 4 teams surveyed. Despite having one of the highest-paid head coaches, Bill Belichick, earning $10 million, and a high-paid former general manager, the team’s roster budget raises questions about their competitiveness. Analysts suggest that escalating player salaries and roster investments are necessary for UNC to compete with top-tier programs like Miami and Notre Dame. The discrepancies in spending between staff and roster could signal potential challenges ahead for the program.
- •UNC spends $20-25 million on its 2026 football roster.
- •This places them 41st among 68 Power 4 teams.
- •Bill Belichick's salary is $10 million for the upcoming season.
- •UNC must increase player spending to compete with elite programs.
- •The disparity in spending highlights potential strategic issues in roster construction.
- 7:00 PMYahoo Sports — UNC Roster Spending Below CFB Average
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