Unrivaled 3x3 league reaches $650M valuation with new investor backing

Yahoo Sports1 min read • Latest: Aug 27, 2026, 12:40 AM

Last updated Aug 27, 2026

Unrivaled 3x3 league reaches $650M valuation with new investor backing
Summary

The Unrivaled 3x3 basketball league, founded by Breanna Stewart and Napheesa Collier, has been valued at $650 million following a $100 million Series C fundraising round. This valuation is a significant increase from $340 million in 2025. UConn coach Geno Auriemma is among the new investors, joined by NBA stars and a sports icon. Unrivaled has positioned itself as an off-season alternative for WNBA players and has seen support from nearly all its players, who collectively control about 30% of the league's equity. The league plans to expand its reach with additional tour stops for the 2027 season.

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Status Watch
  • Unrivaled was founded in 2023 as a 3x3 league for WNBA players.
  • Geno Auriemma and notable athletes participated in the latest funding round.
  • The league claims 97% of its players hold equity in the organization.
  • Unrivaled set attendance records with 21,490 fans at a January 2026 event.
  • Plans include eight tour stops in the upcoming season.
Latest Updates
  • 12:40 AMYahoo SportsUnrivaled 3x3 league valued at $650M with Geno Auriemma among the investors
What they're saying
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Breanna Stewart and Napheesa Collier founded Unrivaled in 2023 as an offseason alternative for WNBA players.

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