Unrivaled CEO Alex Bazzell links player health to league growth strategy

Unrivaled CEO Alex Bazzell has positioned his 3-on-3 league as the safest option for WNBA players, citing internal data on athlete health and performance. The league reports that 38% of its players have achieved career-high scoring averages in the WNBA, a metric Bazzell attributes to his league's specific training regimen. Beyond health claims, the organization is emphasizing its equity model, with players holding roughly 30% of the company's $650 million valuation. Looking ahead to the 2027 season, the league plans to expand its road schedule to include three new markets. This expansion follows successful sellout events in Philadelphia and Brooklyn, as the league continues to compete for top-tier talent against emerging international competition like Project B.

• 10:40 AMYahoo Sports — Unrivaled CEO Reveals Why WNBA Stars Are Flocking To The ‘Safest League’ In Basketball