Unrivaled partners with adidas as league valuation reaches $650 million

Unrivaled has secured a multi-year partnership with adidas as it prepares for its third season. The agreement, announced on September 23, will see adidas provide on-court uniforms and performance gear, debuting in January 2027. This partnership follows Unrivaled's recent Series C funding round, valued at $650 million, nearly double last year’s figure. Player ownership plays a significant role, with WNBA stars Breanna Stewart and Napheesa Collier among the league's founders and largest shareholders. The collaboration includes athlete storytelling and an expansion of officially licensed merchandise, with further product announcements pending.

• 6:11 PMYahoo Sports — Unrivaled Lands Its Biggest Apparel Deal Yet As League Hits $650 Million Valuation