Upper Deck CEO discusses hobby trends at National Sports Collectors Convention

Yahoo Sports1 min read • Latest: Jul 30, 2026, 2:21 PM

Last updated Jul 30, 2026

Upper Deck CEO discusses hobby trends at National Sports Collectors Convention
Summary

Jason Masherah, CEO of Upper Deck, shared insights at the National Sports Collectors Convention in Rosemont, Illinois. He highlighted significant changes in the hobby, including the rise of numbered cards and grading standards that enhance transaction security. Masherah noted challenges such as scammers and counterfeits in a thriving yet complex market. He expressed anticipation for the reveal of sealed packs related to a Michael Jordan announcement and discussed charity initiatives tied to releases. The event showcases ongoing developments in sports memorabilia and trading card culture.

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  • Masherah emphasized the importance of numbered cards for hobby security.
  • He pointed out the need for better safeguards against fraud.
  • Sealed packs related to Michael Jordan are being closely watched.
  • The convention highlights both the growth and challenges facing the hobby.
  • Charitable initiatives are a focus for new product releases.
Latest Updates
  • 2:21 PMYahoo SportsLive from the floor at The National: Conversation with Upper Deck CEO Jason Masherah
What they're saying
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Walking the sprawling, 600,000-plus square-foot floor of the 2026 National Sports Collectors Convention in Rosemont, Illinois, can be overwhelming even for the most seasoned hobbyist.

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