U.S. interest in Panini sticker collections grows ahead of World Cup
NPR • 1 min read • Latest: Jun 5, 2026, 9:00 AM
Last updated Jun 5, 2026

As the FIFA World Cup approaches, interest in collecting Panini stickers is on the rise in the United States. Traditionally popular in Europe and Latin America, this summer's World Cup is generating significant excitement among U.S. fans. Collecting stickers has become part of the lead-up to the tournament, capturing the attention of many soccer enthusiasts. Fans are preparing for the event not just by following teams and players, but by seeking out stickers to complete their collections.
- •Collecting Panini stickers is a fresh trend among U.S. soccer fans.
- •Interest in sticker collections traditionally peaks around the World Cup.
- •Fans in the U.S. are preparing for the tournament this summer.
- •The sticker album serves as a focal point in the lead-up to matches.
- 9:00 AMNPR — For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up - NPR
"Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.
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