US Open 2026 aims to break Honey Deuce cocktail sales record

The 2026 US Open, marking 20 years of the Honey Deuce cocktail, anticipates breaking last year's record of 738,459 servings. The USTA expects high demand, with 60,000 drinks sold on a peak day in 2025. As fans enjoy this sweet beverage made of vodka, lemonade, and raspberry liqueur, new competitors like the Moët Serve enter the scene. The Honey Deuce's tradition and popularity remain strong, but the Open introduces other food and beverage options to attract attendees. Sales strategies and pricing will play key roles in this year's success.

• 3:03 PMYahoo Sports — US Open 2026: The Honey Deuce is ready to take on all cocktail challengers. More than 700,000 were served last year, and, 'We aim to break that record'