Sport: Soccer Country: United States Category: Scores & Results

U.S. Open Cup aims to capitalize on World Cup momentum

Yahoo Sports • 1 min read • Latest: Jul 26, 2026, 9:30 PM

Last updated Jul 26, 2026

U.S. Open Cup aims to capitalize on World Cup momentum

Summary

The Lamar Hunt U.S. Open Cup is positioned to leverage the success of the 2026 FIFA World Cup, which saw unprecedented viewership in the U.S. This single-elimination tournament includes teams from various levels of American soccer, potentially drawing significant local interest through unique matchups. The Cup's format allows for intriguing underdog stories that could engage viewers, similar to March Madness in college basketball. However, challenges remain, including gaps in tournament scheduling and limited participation from Major League Soccer clubs. Improvements in television coverage are also necessary to elevate the Cup's profile and attract more supporters.

Source Links

Yahoo Sports

By the Numbers

•The U.S. Open Cup is the oldest ongoing soccer competition in the U.S.
•The tournament features teams from professional and amateur leagues.
•It aims to create local underdog matchups that can attract viewers.
•Current broadcast issues limit the tournament's visibility.
•MLS participation has declined, with only 16 teams since 2025.

Latest Updates

9:30 PMYahoo Sports — The U.S. Open Cup could be America’s best chance to build on the World Cup

What they're saying

"
The 2026 FIFA World Cup was an unprecedented viewership success in the United States, and many wonder how leagues in the U.S. can build on that momentum. But the U.S. Open Cup may be best suited to carry domestic soccer into the mainstream. The Lamar Hunt U.S. Open Cup is the oldest ongoing soccer competition…
— Yahoo Sports

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