U.S. Open enhances community engagement with expanded Fan Week events

Yahoo Sports1 min read • Latest: Aug 20, 2026, 11:00 AM

Last updated Aug 20, 2026

U.S. Open enhances community engagement with expanded Fan Week events
Summary

The U.S. Open begins its Fan Week on August 23, providing free access and activities for the public. The United States Tennis Association aims to make the event accessible while growing its fan base. New offerings include mixed doubles qualifying and music events, alongside tennis activities in all five boroughs of New York. A highlight will be the U.S. Open Experience in Manhattan, featuring tennis-related activities and video game competitions. Additionally, fans can expect free comic books linked to the event.

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By the Numbers
  • Fan Week starts on August 23 with free public access.
  • New York City will host events and activities related to the U.S. Open.
  • The USTA promotes accessibility through low-cost offerings.
  • Mixed doubles qualifying has been expanded for fan viewing.
  • U.S. Open Experience will feature interactive tennis activities.
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What they're saying
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Today’s guest column is from Nicole Kankam, managing director of pro tennis marketing and entertainment for the United States Tennis Association. When the USTA debuted a new marketing campaign for the U.S. Open in 2022, Queen Latifah, in a TV and digital spot, pointed up to the Arthur Ashe stadium lights and delivered the campaign’s …

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