US Open increases creator credentials nearly twofold for 2026 event

The US Open is significantly expanding its content creator program for the 2026 tournament, increasing credentialed creators from 54 to nearly 100. Jeanmarie Daly, director of media operations, emphasized the importance of reaching diverse audiences through traditional and creator media. This year’s group will see many returning faces, alongside newcomers from tennis-adjacent fields. The USTA plans to enhance its content strategy across social platforms, particularly focusing on YouTube, and will also credential podcasts. The event aims to build on the record 3.1 billion social interactions achieved last year.

• 10:05 PMYahoo Sports — US Open ‘Almost Doubling’ Credentials for Content Creators