US Open increases credentialed influencer count as viewer backlash grows

The U.S. Open organization credentialed approximately 100 content creators for the 2026 tournament. This figure represents an increase from the 54 influencers invited during the previous year. Tournament officials are using these creators to assist in expanding the sport's reach to new audiences. However, this strategy faces growing criticism as some attendees and observers express frustration regarding the presence of influencers on the grounds. Justin Morelli, the creator behind The ShotClock, continues his coverage as part of this group. The initiative remains a central component of the tournament's broader effort to increase engagement through digital channels despite the ongoing friction with portions of the traditional tennis fanbase.

• 11:30 AMNew York Post — Inside US Open content creators’ long days of filming as backlash against influencers intensifies - nypost.com