US prepares to co-host World Cup and influences global football
Sky Sports • 1 min read • Latest: Jun 10, 2026, 7:05 PM
Last updated Jun 10, 2026
The World Cup, co-hosted by the USA, Mexico, and Canada, begins June 11. With football's growing popularity, men's football is becoming more mainstream in the USA, following significant successes in women's football. This will be the third major tournament held in the USA in succession. Meanwhile, American influence on the sport globally continues to increase, illustrated by rising Premier League viewership and LaLiga's efforts to penetrate the U.S. market. Notable endorsements, including support from US President Donald Trump, emphasize the sport's integration into American culture.
- •World Cup 2026 begins June 11 in the USA, Mexico, and Canada.
- •Premier League viewing in the USA has risen by 13% over the last three years.
- •LaLiga aims to attract U.S. audiences with future official games.
- •Major League Soccer features Lionel Messi as a key attraction.
- •This World Cup is part of a series of tournaments hosted in the USA.
"Football is having an increasing influence in the USA - but the USA is having an increasing influence on football, too.
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