US prepares to co-host World Cup and influences global football

The World Cup, co-hosted by the USA, Mexico, and Canada, begins June 11. With football's growing popularity, men's football is becoming more mainstream in the USA, following significant successes in women's football. This will be the third major tournament held in the USA in succession. Meanwhile, American influence on the sport globally continues to increase, illustrated by rising Premier League viewership and LaLiga's efforts to penetrate the U.S. market. Notable endorsements, including support from US President Donald Trump, emphasize the sport's integration into American culture.