U.S. soccer draws NFL playoff audiences amid World Cup excitement
Yahoo Sports • 1 min read • Latest: Jul 6, 2026, 10:01 PM
Last updated Jul 6, 2026
The FIFA men’s World Cup is attracting U.S. television audiences comparable to NFL playoffs. Fox averaged 26.4 million viewers for the U.S. team’s victory over Bosnia and Herzegovina, and Telemundo added 9.8 million viewers, totaling 36.2 million. This event marks the largest U.S. television audience since Super Bowl LX. Expectations are high for the upcoming round-of-16 match against Belgium, which could exceed 40 million viewers. U.S. striker Folarin Balogun’s eligibility has added another layer of interest as FIFA lifted his suspension ahead of the match.
- •U.S. averaged 36.2 million viewers for World Cup match against Bosnia and Herzegovina.
- •Event is the most-watched English-language soccer telecast in U.S. history.
- •Upcoming match against Belgium expected to draw over 40 million viewers.
- •FIFA lifted Balogun's suspension, adding intrigue to the next match.
- •Match approached NFL divisional playoffs average viewership figures.
- 10:01 PMYahoo Sports — World Cup Is Drawing NFL Playoff Audiences
"Fox and Telemundo set more milestones during last week’s U.S. win.
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