USC extends partnership with Nike through 2036
Yahoo Sports • 1 min read • Latest: Jul 15, 2026, 12:29 AM
Last updated Jul 15, 2026
USC Athletics announced on July 15, 2026, a 10-year extension of its partnership with Nike, set to continue through 2036. Athletic director Jennifer Cohen highlighted the partnership's history of over 30 years and the anticipated benefits for student-athletes, fans, and the broader USC community. As part of the agreement, USC's student-athletes will join Nike’s NIL roster, allowing selected athletes to benefit from Name, Image, and Likeness opportunities. Additionally, USC will receive Nike Strength equipment for its Bloom Football Performance Center, along with custom uniforms for its men's and women's basketball teams. Refreshments at the USC Bookstore and Nike retail pop-ups are also planned.
- •USC Athletics announced partnership extension with Nike on July 15, 2026.
- •Partnership lasts until 2036, enhancing student-athlete opportunities.
- •Nike will provide custom uniforms for USC's basketball teams.
- •USC to receive Nike Strength equipment for its performance center.
- •Partnership includes updating the USC Bookstore and Nike retail pop-ups.
- 12:29 AMYahoo Sports — USC Signs Huge Partnership with Nike
"USC Athletics and Nike agreed on a 10-year extension of their all-sport partnership through 2036. USC athletic director Jennifer Cohen announced the extension on Tuesday. “USC and Nike have grown together for more than 30 years, and we are thrilled to continue one of the great partnerships in college athletics,” said Cohen, per USC Athletics. […] The post USC Signs Huge Partnership with Nike appeared first on LA Sports Report.
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