USC hires director of AI in college sports leadership move
Yahoo Sports • 1 min read • Latest: Jun 11, 2026, 4:35 PM
Last updated Jun 11, 2026
The University of Southern California (USC) announced the hiring of Conor McQuiston as its first director of artificial intelligence. This position aims to enhance the use of analytics in college football, potentially setting a trend for other programs. As college sports look to gain a competitive edge through technology, the investment underscores a significant evolution in coaching and training practices. Smaller schools may take a cautious approach, observing USC's AI initiative before making similar hires.
- •Conor McQuiston has extensive experience in analytics.
- •USC plans to expand its AI division under McQuiston.
- •Investing in AI represents a shift in college sports strategy.
- •Smaller schools may look to benefit from AI without large budgets.
- •The initiative could influence hiring trends within college athletics.
- 4:35 PMYahoo Sports — Will more college sports programs hire AI-specific leadership?
"USC sports made headlines by naming a director of AI. Will more programs follow suit?
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