USC opens Bloom Center as part of $225 million investment in football

USC unveiled the new Bloom Football Performance Center on August 19, 2026, as a key part of its $225 million Athletics West initiative. The facility aims to enhance the football program and support head coach Lincoln Riley, who is now in his fifth season. Last year, USC finished with a 9-4 record and ranked in the top 25, but expectations for championship success have increased due to the significant investment in resources. Riley emphasized the need to translate this support into victories as the Trojans aim to compete at a higher level.

• 4:02 PMYahoo Sports — Bloom Center shows USC’s investment in Lincoln Riley—now he must win