USC unveils 2026 Coliseum updates for enhanced fan experience
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 1:04 AM
Last updated Aug 28, 2026
USC has announced several updates to the game day experience at the Coliseum for the 2026 season, set to begin in less than 48 hours against San Jose State. The enhancements include the new in-stadium host Hayley Elwood and unique concession items, such as beer served in collectible Trojan swords. USC also detailed specific game themes and giveaways, including rally towels for key matchups and a halftime drone show for the Fresno State game. Athletic Director Jennifer Cohen emphasized the importance of delivering a top-tier experience while honoring the Coliseum's traditions.
- •USC's season opener is against San Jose State.
- •New concession items include beer in collectible Trojan swords.
- •Halftime drone show planned for Fresno State game.
- •Rally towels will be given out for Ohio State and Oregon games.
- •Jennifer Cohen highlighted the focus on fan experience and tradition.
- 1:04 AMYahoo Sports — USC announces updates to Coliseum fan experience for 2026 season
"Fans attending USC games at the Coliseum can expect several new elements this season
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