USMNT versus Belgium draws 33.1 million viewers during World Cup quarter-finals
Yahoo Sports • 1 min read • Latest: Jul 10, 2026, 5:25 PM
Last updated Jul 10, 2026
The USMNT's quarter-final match against Belgium attracted a remarkable 33.1 million viewers, marking the highest audience figure of the 2020s for US soccer broadcasts. This event places third among the most-watched single-network telecasts in the past decade, only behind the 2016 World Series Game 7 and a 2016 Olympic event. The achievement underscores the growing popularity of soccer in the United States. If the trend continues, upcoming matches, including the final at the New York New Jersey stadium, may further elevate these viewership numbers.
- •USMNT vs Belgium attracted 33.1 million viewers.
- •Viewership surpasses nearly all non-NFL broadcasts from the last decade.
- •This is the first event since 2017 to enter the top five watch list.
- •The final match is expected to draw even larger audiences.
- 5:25 PMYahoo Sports — The only two events that had bigger US TV audiences than USMNT vs Belgium World Cup game
"The size and scale of the World Cup is like nothing else we see in sports, and the USA has hopped on the soccer bandwagon. Viewership numbers skyrocketed during the USMNT’s run, to the point where it’s surpassing almost every non-NFL broadcast of the last ten years.
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