Utah football adds ALKEME Insurance logo to helmet bumpers

Utah Athletics entered a multi-year sponsorship agreement with ALKEME Insurance, effective September 1, 2026. Under the terms of the deal, the company logo will appear on the bumpers of Utah football helmets. This partnership represents an ongoing effort by the athletic department to generate additional revenue streams through corporate advertising. Beyond the helmet branding, the agreement includes an internship program managed in conjunction with the University of Utah David Eccles School of Business. Athletic director Mark Harlan stated that the initiative provides new resources for the football program and opportunities for students. The deal follows broader industry trends of college athletics departments increasing on-field and uniform advertising.

• 8:59 PMYahoo Sports — Utah adds football helmet sponsor ahead of 2026 opener