Utah organizers reflect on World Cup lessons for 2034 Winter Games
Yahoo Sports • 1 min read • Latest: Jul 26, 2026, 3:00 AM
Last updated Jul 26, 2026
Utah Olympic organizers, led by Steve Starks, are applying insights from the 2026 FIFA World Cup to enhance community engagement for the upcoming 2034 Winter Games. Following large watch parties in Sandy, Starks emphasized sports' ability to unite diverse cultures, highlighting plans to foster statewide participation beyond Salt Lake City. The new branding focuses on inclusivity, aiming to make the Games resonate throughout Utah. Starks noted the responsibility of showcasing both the state and the country on this global stage.
- •Steve Starks emphasizes unity through sports at the 2034 Winter Games
- •Watch parties in Sandy attracted 90,000 fans during the World Cup
- •Utah branding aims for statewide participation, not just Salt Lake City
- •Organizers plan inclusive experiences to engage all Utahns
- •Starks highlights the responsibility of showcasing America at the Olympics
- 3:00 AMYahoo Sports — Here’s what Utah’s Olympic organizers learned from the ‘uniting’ World Cup
"State responsible for showcasing America at the 2034 Winter Game
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