Valkyries fans boost local businesses during WNBA Finals run

Yahoo Sports • 1 min read • Latest: Oct 27, 2026, 5:07 AM

Last updated Oct 27, 2026

Valkyries fans boost local businesses during WNBA Finals run
Summary

The Golden State Valkyries' run in the WNBA Finals has created a vibrant atmosphere in Mission Bay, attracting fans and increasing business for local establishments. Following their Game 5 victory, which gave them a 3-2 series lead, business owners note that Valkyries supporters are spending comparable amounts to NBA fans, often spending more on food. Although some businesses further north report less impact, venues closer to Chase Center experience noticeable revenue increases. As the team prepares for Game 6 on Thursday in Atlanta, owners are innovating to capture the daytime audience expected during the workweek.

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By the Numbers
  • •Valkyries lead WNBA Finals series 3-2 after Game 5 win.
  • •Local businesses report increased customer spending during games.
  • •Fans described as more family-oriented and supportive of women in sports.
  • •Game 6 will take place Thursday morning in Atlanta.
  • •Business owners are preparing for a unique game day experience.
Latest Updates
  • 5:07 AMYahoo Sports — Valkyries' WNBA Finals run brings business and ‘incredible' vibe to Mission Bay
What they're saying
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The emergence of the Golden State Valkyries and their improbable run to the WNBA Finals could not have come at a better time, according to Mission Bay business owners. But not all cashing in.

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