Vanderbilt athletics announces marketing partnership with Nissan
2 sources • 1 min read • Latest: Sep 17, 2026, 4:18 PM
Last updated Sep 17, 2026
Vanderbilt athletics has formed a marketing partnership with Nissan covering football, men's and women's basketball, and baseball programs. The partnership entails visible Nissan branding at FirstBank Stadium, Memorial Gymnasium, and Hawkins Field. Athletic director Candice Lee expressed enthusiasm for the collaboration, emphasizing shared values in innovation and community engagement. This partnership follows another recent sponsorship with SRM Concrete, which began in the 2026-27 season.
- •Vanderbilt partners with Nissan for athletics marketing.
- •The partnership includes branding for multiple sports programs.
- •Nissan signage will be visible during broadcasts.
- •Athletic director Candice Lee highlighted shared community values.
- •Previous sponsorship was with SRM Concrete for jersey patches.
- 4:18 PMYahoo Sports — Vanderbilt athletics announces marketing partnership with Nissan
"Vanderbilt athletics has announced a marketing partnership with Nissan for the football, basketball and baseball programs.
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