Virginia Tech hires Ryan Gottlieb as deputy athletics director
Yahoo Sports • 1 min read • Latest: Jul 2, 2026, 3:58 AM
Last updated Jul 2, 2026
Virginia Tech announced the hiring of Ryan Gottlieb as Deputy Athletics Director and Chief Strategy Officer, marking the first significant hire by new athletic director Brian White. Gottlieb previously worked under White at Florida Atlantic University, where he specialized in commercial growth and innovation in college athletics. His role will focus on developing strategies for revenue enhancement and improving operations for Virginia Tech Athletics. White expressed confidence in Gottlieb’s ability to drive sustainable revenue models and elevate the Hokies' athletic offerings.
- •Ryan Gottlieb joins from Florida Atlantic University.
- •Gottlieb will focus on revenue growth and operational strategies.
- •Brian White emphasized Gottlieb's innovative approach to athletics.
- •The hiring complements Virginia Tech's strategic vision for athletics.
- 3:58 AMYahoo Sports — Virginia Tech athletic director Brian White makes first key hire
"Brian White makes first big hire at Virginia Tech.
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