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Virginia Tech raises ticket prices for football and basketball seasons

Yahoo Sports • 1 min read • Latest: Sep 28, 2026, 7:04 PM

Last updated Sep 28, 2026

Virginia Tech raises ticket prices for football and basketball seasons

Summary

Virginia Tech's athletic director Brian White announced significant ticket price increases for football and basketball season-ticket holders starting next season. Football season tickets will be set at $350 each, with additional 'Invest to Win' commitments ranging from $95 to $3,910 per seat based on quality. Basketball tickets will span from $250 to $850, with accompanying fees of $25 to $350. This initiative follows the approval of a $229.2 million campus support plan aimed at enhancing the university's athletic competitiveness and generating additional revenue amid the evolving of college athletics. Virginia Tech aims to establish a 'top-10 mentality' in its athletic programs, benchmarking against leading national schools.

Source Links

Yahoo Sports

By the Numbers

•Football tickets set at $350, including extra commitment fees.
•Basketball season tickets priced between $250 and $850.
•New revenue initiatives include apparel contracts and jersey patches.
•Total campus support for athletics agreed at $229.2 million.
•Virginia Tech aims for a top-tier athletic program nationally.

Latest Updates

7:04 PMYahoo Sports — Virginia Tech increasing football and basketball ticket prices to fund ‘top-10 mentality’

What they're saying

"
Three months into his tenure as Virginia Tech’s athletic director, Brian White has taken his boldest step toward generating additional revenue for the Hokies: a significant price increase for football and basketball season-ticket holders. “Our ambition is not simply to keep pace,” White wrote in a letter Monday to Tech fans. “We are benchmarking ourselves against the programs competing for ...
— Yahoo Sports

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