Whatnot reports over 100 million sports cards sold in 2026
Yahoo Sports • 1 min read • Latest: Oct 21, 2026, 2:49 AM
Last updated Oct 21, 2026
Whatnot, the digital shopping platform, has reported that more than 100 million sports cards have been sold in 2026. This surge is part of a growing trend where live sales have seen increased engagement, particularly among younger consumers. In the soccer market, searches for women's soccer jerseys increased by about 70% this year, with interest peaking around the men’s FIFA World Cup in North America and the upcoming women’s FIFA World Cup in Brazil. Overall, the excitement in sports collectibles continues, hinting at strong performance heading into 2027.
- •Over 100 million sports cards sold on Whatnot in 2026.
- •Soccer-related searches, especially jerseys, have grown significantly.
- •Interest in women’s soccer collectibles surged ahead of the 2027 World Cup.
- •Young consumers increasingly prefer live shopping experiences.
- •Overall projections suggest the collectibles market will continue to expand.
- 2:49 AMYahoo Sports — Whatnot's consumer trends report: More than 100M sports cards have already sold in 2026
"Unique searches for Cooper Flagg's name climbed 440%.
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