Wimbledon adapts to target Indian audience with cultural initiatives

Wimbledon has made significant changes this year to appeal to the Indian market, partnering with a Delhi kulfi maker and incorporating Bollywood music into its marketing. The men's final featuring Jannik Sinner attracted 2.7 million livestream viewers in India, demonstrating the effectiveness of these cultural strategies. The tournament's audience in India rose by 18% compared to last year, and the event's organizers are focusing on deepening engagement with Indian audiences amid growing interest in tennis in the region. Industry experts suggest that India's increasing prominence in sports consumption is a key factor driving these changes.

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