Wisconsin Badgers maintain $922 million valuation among college football programs
Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 7:30 PM
Last updated Jul 31, 2026
The Wisconsin Badgers remain a top contender in college athletics, holding a valuation of $922 million, ranking 19th nationally. This valuation places them ahead of Florida State and Iowa, which are ranked at 20th and 21st, respectively. The Badgers retained their position from the previous year despite shifts within the college football. Their consistent brand value highlights the importance of conference affiliation, particularly in the context of ongoing discussions regarding realignment in college sports. The team continues to rank as the eighth-highest in the Big Ten.
- •Wisconsin ranks 19th nationally with a $922 million valuation.
- •Florida State and Iowa follow at $819 million and $806 million, respectively.
- •Wisconsin is the eighth-highest valued team in the Big Ten.
- •The valuation reflects consistent brand power and conference significance.
- 7:30 PMYahoo Sports — Badgers remain one of the most valuable college football programs in country
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