Wisconsin Badgers see significant drop in 2026 season ticket sales

Wisconsin Badgers have reported a decline in season ticket sales for the 2026 season, dropping to 47,587, a 13.1 percent decrease from 54,780 in 2025. The largest sales drop came from standard seating, which fell by 18.1 percent from 38,084 to 31,190. Premium ticket sales also dropped by 8.5 percent. This decline follows a 7.8 percent drop ahead of the 2025 season after a 5-7 record in 2024. With over $25 million purportedly invested in the team for upgrades, head coach Luke Fickell is under pressure to improve the program's performance amidst dwindling fan engagement.

• 8:58 PMYahoo Sports — Report: Badgers season ticket sales face steep drop for 2026 season