Wisconsin football's roster budget surpasses $25 million in 2026

The Wisconsin Badgers football program's roster budget has reached over $25 million for the 2026 season, doubling from the previous year. Head coach Luke Fickell is expected to leverage this financial boost for improved performance. Previously, Wisconsin's NIL budget was estimated at under $4 million in 2024, placing them among the lower half of the Big Ten. Prominent booster Ted Kellner believes the program now ranks in the top half for NIL funding due to this increase. The roster's worth is growing substantially compared to rivals like Ohio State, which reportedly had a $20 million roster budget in 2024.

• 11:01 AMYahoo Sports — How Wisconsin football's $25 million roster compares to previous years