Wisconsin hires Shawn Eichorst as new Athletic Director
Yahoo Sports • 1 min read • Latest: Jul 1, 2026, 6:39 PM
Last updated Jul 1, 2026
Wisconsin has appointed Shawn Eichorst, previously of Texas, as its new Athletic Director. Eichorst's track record includes significant involvement in the Texas football program, where he modernized facilities and enhanced recruiting efforts. He has extensive experience in athletic administration, with previous stints at Nebraska and Miami. While Eichorst's hire has faced criticism, mostly due to his past decisions at Nebraska, supporters believe his familiarity with Wisconsin's culture will benefit the program.
- •Shawn Eichorst previously served as Deputy Athletic Director at Texas.
- •His background includes time at Nebraska and Miami.
- •There are mixed opinions on Eichorst's hiring among Badgers fans.
- •Criticism centers around his hiring of coach Mike Riley at Nebraska.
- •Eichorst's understanding of Wisconsin's culture is seen as an asset.
- 6:39 PMYahoo Sports — 3 reasons to like Wisconsin’s new AD hire
"Why should Badgers fans be optimistic about their new Athletic Director?
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