WNBA ratings rise 12% at All-Star break with increased viewership
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 12:30 PM
Last updated Jul 28, 2026
The WNBA has reported a 12% increase in television ratings at the All-Star break compared to the previous season. The surge in viewership is attributed to strong broadcasts, particularly by NBC, which has averaged 1.5 million viewers for its four aired games. Notable performances from Caitlin Clark and the Indiana Fever have driven this increase, with the Fever's July 12 game against the Las Vegas Aces peaking at 2.6 million viewers. This growth reflects a wider trend in the popularity of women's basketball, despite ongoing off-court discussions surrounding league commissioner Cathy Engelbert.
- •WNBA ratings up 12% during first half of 2026 season.
- •NBC's broadcasts average 1.5 million viewers per game.
- •Top rated game featured the Indiana Fever against the Las Vegas Aces.
- •Caitlin Clark significantly contributes to audience interest.
- •The Fever leads the Eastern Conference as the playoff approach nears.
- 12:30 PMYahoo Sports — WNBA up 12% in first half ratings over last season
"Nothing can slow down the momentum of the WNBA on television as ratings continue to soar. The league held its annual All-Star Game this past weekend, and it seemed like, yet again, that most of the conversation surrounding the WNBA was on off-court drama. On one side, another frenzied Caitlin Clark discourse was spreading like…
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