WNBA valuations could approach NHL level, investors suggest
Yahoo Sports • 1 min read • Latest: Aug 3, 2026, 5:01 PM
Last updated Aug 3, 2026
Jason Wright, associated with Project Level, outlined potential growth for WNBA valuations at a Front Office Sports event on August 3. He indicated that valuations have risen from approximately $250 million to $414 million in a year, fueled by increased viewership and investment in women's sports. Wright noted that average viewership for WNBA regular season games surpasses that of the NHL, which might help narrow the valuation gap. The Summit, an NWSL team, achieved record attendance for a home match in March, reinforcing the stability of this upward trend.
- •WNBA average valuation increased to about $414 million in one year.
- •Jason Wright expects WNBA valuations could catch up to NHL analytics.
- •WNBA regular season games had an average viewership of 970,000.
- •The Summit broke NWSL attendance records in their inaugural match.
- •Girls' participation in youth sports reached record levels in 2024.
- 5:01 PMYahoo Sports — Why WNBA Valuations Could Catch the NHL
"Jason Wright says it could happen, “save for some weird gender bias.”
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