WNBA viewership and attendance show significant year-over-year growth

Yahoo Sports1 min read • Latest: Jul 31, 2026, 3:24 PM

Last updated Jul 31, 2026

WNBA viewership and attendance show significant year-over-year growth
Summary

The WNBA has reported a 12% increase in viewership and a 13% rise in attendance year-over-year as the league heads into the All-Star break. These figures highlight the growth of women’s professional sports, with WNBA salaries also soaring, reportedly up 450% since 2020. The league's momentum reflects broader trends in women's sports, exemplified by the upcoming launch of the Women's Pro Baseball League this weekend. The increased interest in women's sports is further evidenced by attendance records in other leagues, like the NWSL and PWHL. These developments signal a promising future for professional women's athletics.

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By the Numbers
  • WNBA viewership is up 12% year-over-year.
  • Attendance has increased by 13% as the All-Star break approaches.
  • Average WNBA salary has risen 450% since 2020.
  • Women's Pro Baseball League launches this weekend.
  • NWSL and PWHL also report increased attendance figures.
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What they're saying
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Step aside, Willy Wonka. It's Shohei's turn.

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