WNBA viewership hits record highs during Caitlin Clark's broadcasts
The-sun.com • 1 min read • Latest: Aug 26, 2026, 8:02 PM
Last updated Aug 26, 2026
The WNBA has set new viewership records, with Caitlin Clark drawing significant attention. An Indiana Fever match against the Dallas Wings averaged 1.07 million viewers on Amazon Prime, the highest ever measured on that platform. This surpassed a previous Fever game that averaged 948,000 viewers. Prime Video's broadcasting of WNBA games is newly Nielsen-rated this year, revealing growing interest in the league. With high viewership numbers, the Fever games have matched NBA averages in some instances, indicating an upward trend in WNBA popularity.
- •Indiana Fever vs. Dallas Wings game averaged 1.07 million viewers on Prime Video.
- •Clark's presence is credited for the rising viewership numbers.
- •Fever vs. Aces games in July reached 2.64 million viewers.
- •The WNBA is seeing increased popularity across various broadcasting platforms.
- •Prime Video has aired WNBA games since 2021, with Nielsen ratings beginning this year.
- 8:02 PMThe-sun.com — WNBA viewership continues record highs with Clark broadcasts matching NBA totals - the-sun.com
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