Women’s sports gain fans and opportunities in Atlanta

Interest in women’s sports is surging in Atlanta, as evidenced by a recent influx of fans and enthusiasm. People watching women's sports has tripled since 2020, leading to a greater desire to engage. Atlanta City FC, the city's first professional women's soccer team, drew hundreds at its launch party. The Hawks’ Lady Ballers Program has doubled since 2023, with participation from over 200 ZIP codes. As the Atlanta Dream competed in Game 2 of the WNBA semifinals, fans filled the State Farm Arena, highlighting the growing support for women’s sports in the region.

• 4:09 AMYahoo Sports — Women’s sports boom brings more fans, opportunities to Atlanta