World Cup 2026 viewing parties attract millions worldwide
The Guardian Sport • 1 min read • Latest: Jun 24, 2026, 11:00 AM
Last updated Jun 24, 2026
Communities globally are gathering in large numbers to watch the ongoing 2026 World Cup matches. England's victory over Croatia peaked at 15.4 million viewers on ITV, while Brazil saw over 30 million tuning in for their match against Haiti. In Japan, more than 20 million watched the Samurai Blue's game with Tunisia on Nippon TV, with celebrations spilling over into Shibuya Crossing. As the tournament progresses, anticipation builds for the upcoming high-stakes matches.
- •England's match peaked at 15.4 million viewers on ITV.
- •Brazil's game against Haiti attracted over 30 million viewers.
- •Japan's match with Tunisia drew more than 20 million spectators.
- •Communities across continents celebrate goals together.
- •Expectations rise for future blockbuster matches.
- 11:00 AMThe Guardian Sport — Screen epics: World Cup 2026 viewing parties around the globe – in pictures
"Photographs from across Europe, Asia, Africa and the Americas show communities gathering to watch the greatest show on earth Viewing figures for the 2026 World Cup have been massive so far, with footy-mad audiences lapping up the coverage. England’s victory over Croatia had a peak audience of 15.4 million on ITV, but that was nothing compared to Brazil where more than 30 million people watched as the Seleçao beat Haiti. In Japan, the Samurai Blue drew a crowd of more than 20 million to Nippon TV for their match with Tunisia, while crowds watching the game on their phones flooded across Shibuya Crossing to celebrate a goal (pictured below). Of course, the real blockbuster games are still to come: the 2022 World Cup final between Argentina and France reached an average live audience of 571 million viewers globally, according to Fifa. Continue reading...
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