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World Cup venues rebrand for tournament, covering sponsor names

Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 9:51 PM

Last updated Jun 2, 2026

World Cup venues rebrand for tournament, covering sponsor names

Summary

As the FIFA World Cup approaches, host stadiums are undergoing rebranding efforts by concealing corporate sponsor names. AT&T Stadium in Arlington, Texas, will be renamed Dallas Stadium, while Lumen Field in Seattle is now Seattle Stadium. This rebranding applies to all 16 host venues, reflecting FIFA's exclusive sponsor policy. Exceptions like BC Place in Vancouver will retain their designated names. The tournament is set to begin next week and will run through July 19.

Source Links

Yahoo Sports

By the Numbers

•AT&T Stadium becomes Dallas Stadium for the World Cup.
•Seattle's Lumen Field renamed Seattle Stadium.
•Banorte Stadium in Mexico temporarily rebranded as Mexico City Stadium.
•BC Place in Vancouver retains its original name.
•FIFA's sponsor policy drives the rebranding efforts.

Latest Updates

9:51 PMYahoo Sports — Same stadium, new name: Why World Cup venues are getting rebranded for the tournament

What they're saying

"
The stadiums that will host World Cup matches are removing all traces of their usual corporate sponsors in anticipation of the tournament that starts next week. At AT&T Stadium in Arlington, Texas, home of the NFL's Dallas Cowboys, workers on Tuesday continued the process of covering the “AT&T” on the stadium's facade. AT&T, and the other stadium sponsors at World Cup venues, are not FIFA sponsors, which are guaranteed exclusive rights during the tournament that runs through July 19.
— Yahoo Sportsby ANNE M. PETERSON

Related Teams & Leagues

FC Dallas FIFA World Cup Soccer