World Cup viewership hits NFL levels during USMNT elimination

The U.S. Men's National Team exited the World Cup with disappointing results, yet their performance sparked historic soccer viewership in the U.S. This year's tournament broke multiple records, with U.S. group-stage games averaging 24.2 million viewers and the Round of 16 game against Bosnia achieving 42.0 million. As FIFA explores broadcasting rights for future tournaments, the interest in soccer shows potential to rival NFL ratings, raising questions about the future of U.S. sports viewership. Fox is reported to have acquired broadcasting rights for this World Cup at a significantly lower cost compared to projected future rights.

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