WRC explores American venues as rally faces spectator challenges
Yahoo Sports • 1 min read • Latest: Sep 21, 2026, 7:03 PM
Last updated Sep 21, 2026
The World Rally Championship is assessing sites in Tennessee and Kentucky for potential events as it looks to expand in the U.S. The FIA's Rally USA candidate event occurred from June 11-17, 2026, although plans for a 2027 round remain unconfirmed. Despite increasing interest following the success of Formula 1 in America, rallying struggles with visibility and attracting spectators. The spectator issue complicates sponsorship opportunities and the sport's growth in the U.S., where rally events require better accessibility and promotion.
- •Rally USA event assessed stages in Tennessee and Kentucky.
- •Missed the 2026 calendar; 2027 remains a goal.
- •Rallying faces challenges in spectator engagement.
- •Increased sponsorship interest contrasts with grassroots team struggles.
- 7:03 PMYahoo Sports — The WRC Is Scouting America — But Rally Has a Spectator Problem
"Formula 1 proved that motorsport can break into the American mainstream. Rally may be next, but only if fans can actually follow it. The post The WRC Is Scouting America — But Rally Has a Spectator Problem appeared first on The Auto Wire.
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