WRC's new owners share vision for series growth and audience expansion
Autosport • 1 min read • Latest: Aug 29, 2026, 7:59 PM
Last updated Aug 29, 2026
The World Rally Championship's new commercial rights holders, Cosmobilis and Park Square Capital, have unveiled plans to enhance the series. This announcement follows their recent acquisition of WRC Promoter GmbH. The objective includes attracting manufacturers and expanding the audience for rallying. This change is perceived as a pivotal moment for the championship, emphasizing significant evolution within the sport. Further strategies will be developed as they move forward with their plans.
- •Cosmobilis and Park Square Capital acquired WRC Promoter GmbH
- •Plans focus on attracting manufacturers and expanding the audience
- •Described as the biggest deal in championship history
- •New strategy aims for significant growth in rallying
- •Announcements were made on August 29, 2026
- 7:59 PMAutosport — What we learned from WRC’s new owners’ vision for the future
- 7:57 PMMotorsport.com — What WRC’s new owners plan to change – and what they won’t
"The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience. Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the ...Keep reading
"The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience. Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the ...Keep reading
Sources
External links- AutosportAug 29, 2026, 7:59 PMWhat we learned from WRC’s new owners’ vision for the future
The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience. Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the ...Keep reading
- Motorsport.comAug 29, 2026, 7:57 PMWhat WRC’s new owners plan to change – and what they won’t
The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience. Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the ...Keep reading
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